This is quite a demanding essay. It demands some time to read, at about 6,000 words, and it demands more time to reflect, not least because it is subtly challenging. How do we design our interaction with our urban environment in a world of new technologies? How do we balance optimisation for individuals against optimisation of wider systems? How, more broadly, do we ensure that social objectives drive the adoption and deployment of technology rather than being driven by them? Or to step back from the detail (and in some ways from the specific subject), there’s a pretty strong consensus on what user centred design means for individuals; much less so on what it might mean for groups of people whose lives and activities intersect and affect one another.
There are clear examples of what new approaches to design might look like and of how they have been applied. But there isn’t much here about the social and political approaches which create the space for those design approaches to flourish. It’s unfair to criticise this essay for not doing something which it makes no claim to do, but the concept of ‘strategic design’ it introduces perhaps has a further level still.