This is a thoughtful and important piece which challenges one of the pervasive myths of digital services, and particularly digital government services. More, it argues, is not intrinsically better, for a number of overlapping reasons. Collecting more data than necessary carries costs – human and ecological, as well as financial and technical. In making that argument it challenges the naive equivalence between public and commercial services, and the assertion that the former are somehow failing if they do not ape the latter – summarised in the splendid line
The fact that neither NHSX or BBC R&D will send a rocket to Mars this year does not mean they are not innovative. It means they are not in the rocket business.