Unusually for Strategic Reading, this post earns its place not by being new and timely but because it has become an essential point of reference in an important debate. It makes a very powerful argument – but one that is slighly undermined by the conclusion it draws.
It is a measure of continuing progress in the four years since the post was written that the proposition that service design is important in government has become less surprising and less contentious, as well as much more widely practised. It is a measure of how much more needs to be done that the problems described are still very recognisable.
So it’s absolutely right to say that service design is critically important for government and that much of what happens in government is better illuminated by service design thinking. But to assert further that that is most of government most of the time is to miss something important. Much of government is not service design and much of what is service-related is an aspect of a wider public purpose. The function of many government services is only in part to deliver a service, even where there is a service being delivered at all. So the five gaps which are at the heart of this post are all real and all can and should be addressed by service design approaches – but they are not the only gaps, so a solution which addresses only those is at risk of missing something important.