Strategies always intend to say something about the future. They rarely intend to say much about the past, but almost invariably say more than they first appear to.
There are of course debates to be had about whether this is the right strategy for GDS to have for the next three years and about whether GDS is well positioned to deliver that strategy even if the strategy itself is the right one. But here it is worth reflecting on a slightly different question.
We now have a quarter of a century of experience of digital government. This strategy builds on foundations which are deep, if not always entirely solid. Or perhaps it is better to think of its being built on archaeological strata, history which shapes and informs the present, even if much of that history has been lost and forgotten.
From that perspective, one of the things which is most striking is how stable the strategy has been over decades. The five missions GDS has set itself for the next three years would have been recognised – and enthusiastically endorsed – by their predecessors of twenty years ago. That holds true to quite a surprising level of detail. Joined up ‘whole services’, such as having a baby or preparing to retire, are an aspiration for the future – just as having a baby and pensions and retirement were two one of the first ‘life episodes’ built for UK Online at the turn of the millennium.
That prompts two thoughts. One is to repeat some words I wrote as gov.uk was first being turned on. Another decade later, they still ring true:
The innovation of gov.uk does not lie in the concepts it embodies. What is striking is not how new those are, but how little different from the ambitions of a decade ago.
The second is to ask whether that tells us anything interesting. The point here is not to wallow in nostalgia or suggest that the past was a better place. It wasn’t – not in this respect, at least. Instead, it’s an opportunity to think over a longer timescale than we usually do, a kind of long now of digital government. And from that perspective, being agile suddenly looks fractal. That whole twenty year view can be seen as a single set of iterations, a minimum viable product becoming less minimal and more viable each time round – as ever, it’s not iterative if you only do it once.
That recognition should, perhaps, makes us both more ambitious and more humble. If it it is going to have taken us the best part of 25 years to create an effective, joined-up having a baby service, that is surely many years too long. Ten years from now, five years from now, there should be a more distinctive strategy because the current (and long standing) ambition should have been achieved. But since it has taken so long, it becomes the more important to be highly aware of the systemic constraints and enablers of change. There have been times in its past when GDS’s self-belief has outstripped its ability to operate in a complex and conservative system. It has to understand its environment if it is to maximise its effectiveness in changing it.
It is a pleasing curiosity that we got the strategy right a long time ago, but it matters more that the conditions of success for its implementation were far weaker then than they are now. The strategy is not delivery, but delivery is the test of strategy that matters. The strategic challenge for GDS is to make its strategy redundant.
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