Strategy is often seen as being about objectives and destinations. But there is no point in wanting to get across an ocean if you don’t have any means of getting there. Disruptive external change demands a response – but the nature of that response depends on where you start from and what means of transport are available, as much as it does on where you think you are trying to get to. Though the advice to set up a pirate camp within sight of the far shore depends on there being usefully positioned islands – and on being able to distinguish the Indies from America.
Catherine Howe – Curious?