Strategy is not the production of documents (still less the document produced). It is an evolving response to the situation an entity finds itself in. Delivery is not a strategy, or at least not unless it is based on a high level of situational awareness. Doing what everybody else is doing, or latching on to trends or buzzwords is also not a strategy, since it is necessarily not distinctive to the entity concerned. Simon Wardley has long challenged – or rather scorned – conventional approaches to business strategy development, this video is a good introduction to his way of thinking.