The Future Agency: Inside the big business of imagining the future

The future is mostly just what happens. But it’s also partly what is imagined and encouraged to happen. This article is about companies in the business of telling stories about the future. Whether they are predicting a future, telling stories about a future, or making a future happen is the central question, which is touched on but never answered. And unsurprisingly, but equally unspoken, the imagined future meets the very present needs of those who commission it.

Kyle Chayka – The Verge

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