Great practical advice on how to join policy and digital thinking together, applying the principle of going to where the user is – in this case the policy expert. Tracey writes with the empathy which comes from understanding both communities, and rightly reminds her digital audience of the merits of policy people – but also perpetuates two ideas, one tacit and one explicit, which risk hampering the ambition. The first is that policy people have much to learn from digital but digital people have little to learn from policy. The second is that the goal is for policy and digital to be recognised as being the same thing. Perhaps instead we can aim for inclusion while celebrating diversity.