The success of Amazon has been told many times and in many ways. This is one of the less obvious and more compelling versions, focusing on the power of treating its internal systems and relationships as if they were external If they are good enough for other people to want to use them, that’s a good sign that they are good enough for Amazon to use for themselves.
It’s clearly worked pretty powerfully for Amazon. That’s interesting in its own right, but it also raises some important and difficult questions for organisations which are not Amazon, perhaps in particular for governments, which are quite heavily insulated from the consequences of customer satisfaction. Government is not the next Amazon, nor should it be, but it’s worth reflecting on whether there is a similar process by which a drive to quality improvement could be designed into processes and systems.