This is an artful piece – the first impression is of a slightly unstructured stream of consciousness, but underneath the beguilingly casual style, some great insights are pulled out, as if effortlessly. Halfway down, we are promised ‘three big ideas’, and the fulfilment does not disappoint. The one which struck home most strongly is that we design institutions not to change (or, going further still, the purpose of institutions is not to change). There is value in that – stability and persistence bring real benefits – but it’s then less surprising that those same institutions struggle to adapt to rapidly changing environments. A hint of an answer comes with the next idea: if everything is the product of a design choice, albeit sometimes an unspoken and unacknowledged one, then it is within the power of designers to make things differently.