Archiving documents is easy. You choose which ones to keep and put them somewhere safe. Archiving the digital equivalents of those documents throws up different practical problems, but is conceptually not very different. But often, and increasingly, our individual and collective digital footprints don’t fit neatly into that model. The relationships between things and the experience of consuming them become very different, less tangible and less stable. As this article discusses, there is an archive of Twitter in theory, but not in any practical sense, and not one of Facebook at all. And even if there were, the constant tweaking of interfaces and algorithms and increasingly finely tuned individualisation make it next to impossible to get hold of in any meaningful way.
So in this new world, perhaps archivists need to map, monitor and even create both views of the content and records of what it means to experience it. And that will be true not just of social media but increasingly of knowledge management in government and other organisations.