What we’ve learned by being ‘DOTI’

Lucy – Snook

One of the reasons why large organisations find change hard is that inevitably new things are at first small in relation to established things. That’s not – in the short term – a problem for the established things: they can just ignore the new thing. It’s very much a problem for the new things: they need to find ways of operating in a system optimised for the old things.

This post is the distillation of a number of discussions about how to do design from the inside. It’s interesting in its own right in suggesting some responses to the challenge of making things happen from the inside. But it’s doubly interesting precisely because it is about making things happen: design on the inside is a very close relation of change on the inside.

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