The perils of bad strategy

Richard Rumelt – McKinsey Quarterly

If we want to create a good strategy, there is some value in understanding what makeas a bad one. This paper sets out to do exactly that and ends even more helpfully by reversing that into three key characteristics of a good strategy – understanding the problem; describing a guiding approach to addressing it; and setting out a coherent set of actions to deliver the approach. This is a classic article – which is a way of saying both that it’s a few years old, while also being pretty timeless. It derives from a book, but as is not uncommon, the book is very much longer without adding value in proportion.

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