It’s worth looking out for things written by either of these authors, something written by both of them should be doubly worthwhile. There is indeed lots of extremely sensible advice in this piece – and that is so despite all that advice being built on a slightly questionable assumption. Good digital services, they tell us, are iterated daily, or better still hourly. Bad policy development, by contrast, is a long and painful process. The solution is obvious: if policy making were more like digital service iteration, the world would be a better place.
That thought is not wholly wrong. Smarter, faster, better policy making should indeed be everybody’s aim, and the suggestions made here are generally good ones. But it doesn’t follow that policy and service design are somehow interchangeable, or as they put it, “the policy is the service is the institution”. Designing policy to be deliverable and adaptable is indeed important, but so is designing policy to be socially and politically effective. Evidence gathering, consultation, legislation and evaluation can be frustratingly slow, but that doesn’t mean that they are best dispensed with. Policy is about service design, but the set of users of a policy is often much broader than the set of users of the service through which it is expressed, and both those perspectives matter.