What is strategy and the importance of strategic thinking

Lingjing Yin – Leading Service Design

This is a neat and simple exposition of what strategy is and why it matters. It earns a place here not so much for the description of what strategy is as for the reminder – too often missing from such descriptions – that strategy should have an impact, and that that impact should include driving choices about priorities and activities.

Ben Holliday has now used that post as a prompt for one of his own, which is picked up in the next post here.

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