An Amazon Echo is a simple device. You ask it do things, and it does them. Or at least it does something which quite a lot of the time bears some relation to the thing you ask it do. But of course in order to be that simple, it has to be massively complicated. This essay, accompanied by an amazing diagram (or perhaps better to say this diagram, accompanied by an explanatory essay), is hard to describe and impossible to summarise. It’s a map of the context and antecedents which make the Echo possible, covering everything from rare earth geology to the ethics of gathering training data.
It’s a story told in a way which underlines how much seemingly inexorable technology in fact depends on social choices and assumptions, where invisibility should not be confused with inevitability. In some important ways, though, invisibility is central to the business model – one aspect of which is illustrated in the next post.