Time Berners-Lee didn’t invent the internet. But he did invent the world wide web, and he does not altogether like what it has become. This post is his manifesto for reversing one of the central power relationships of the web, the giving and taking of data. Instead of giving data to other organisations and having to watch them abuse it, lose it and compromise it, people should keep control of their personal data and allow third parties to see and use it only under their control.
This is not a new idea. Under the names ‘vendor relationship management’ (horrible) and ‘volunteered personal information’ (considerably better but not perfect), the thinking stretches back a decade and more, developing steadily, but without getting much traction. If nothing else, attaching Berners-Lee’s name to it could start to change that, but more substantively it’s clear that there is money and engineering behind this, as well as thoughts and words.
But one of the central problems of this approach from a decade ago also feels just as real today, perhaps more so. As so often with better futures, it’s fairly easy to describe what they should look like, but remarkably difficult to work out how to get there from here. This post briefly acknowledges the problem, but says nothing about how to address it. The web itself is, of course, a brilliant example of how a clear and powerful idea can transform the world without the ghost of an implementation plan, so this may not feel as big a challenge to Berners-Lee as it would to any more normal person. But the web filled what was in many ways a void, while the data driven business models of the modern internet are anything but, and those who have accumulated wealth and power through those models will not go quietly.
It’s nearly ten years since Tim Wu wrote The Master Switch, a meticulous account of how every wave of communications technology has started with dispersed creativity and ended with centralised industrial scale. In 2010, it was possible to treat the question of whether that was also the fate of the internet as still open, though with a tipping point visible ahead. The final sentence of the book sets out the challenge:
If we do not take this moment to secure our sovereignty over the choices our information age has allowed us to enjoy, we cannot reasonably blame its loss on those who are free to enrich themselves by taking it from us in a way history has foretold
A decade on, the path dependence is massively stronger and will need to be recognised if it is to be addressed. technological creativity based on simple views of data ownership is unlikely to be enough by itself.