There is much good advice to be had about how to blog, with excellent examples in the companion posts to this one. The related question of why blog tends to get less attention – or at least, the attention it gets tends to emphasise one set of reasons at the expense of another. Working in the open and being generous in sharing ideas and experience are all excellent things to do, but they are not the only value or necessarily the primary motivation.
This post sets out a different approach, to blogging as thinking, where the value is to the writer, with value to an audience a welcome bonus rather than a driving motivation. The delightful paradox is that very often that approach turns out to be the most powerful and resonant, with the greatest value to readers of all.
This is one of four posts related by content and timing – the others are by Jenny Vass, Janet Hughes and Lauren Currie. All four are well worth reading, with value to experienced bloggers as well as those new to blogging.