Alex Glennie – Nesta
Innovation is often discussed as a very abstract process. People are, of course, involved, but they are slightly impersonal people, components of the innovation machine, not fully rounded agents. That’s a caricature, but not a wholly unfair one, and the caricature makes it less obvious than it might otherwise be that we need to look beyond the roles to the people who play them.
This post addresses that head on, focusing on the four specific ideas flagged in the title. None of them sound dramatic or revolutionary – and that is perhaps the point. They won’t solve the problem, but they are all useful ways of doing things better, and they are all well worth folding into approaches to innovation.