Don’t ask forgiveness, radiate intent

Elizabeth Ayer – Medium

Strategy is a subversive activity. Both in development and application it is likely to have uncomfortable consequences. Some people will see the value of the consequences; others will focus more on the discomfort. But in either case, doing things as they are always done round here is unlikely to be the best way of making progress. And thus the widespread mantra, ‘ask forgiveness, not permission’.

It sounds like a licence for liberation, but as this post brings out, it is in fact anything but: it depends on a level of confidence and sense of inclusion which is far from universal. But the post is less about criticising it and more about making the positive case for ‘radiating intent’ as an alternative: not directly asking permission, but clearly signalling intentions in way which allows them to be supported – or challenged – ahead of time.

The power of that is not just in avoiding the need for forgiveness while not being caught up with permission, it is that important things can’t be done either in isolation or in secret. Radiating intent is a critical superpower for strategic subversives as well as a useful approach to getting things done in staid organisations.

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