Internet trends 2019

Mary Meeker

Another year of Mary Meeker’s internet trends has landed with a loud virtual thump – weighing in this year at 333 slides. In what it covers it is relentlessly detailed, though the framing of the story not surprisingly is influenced by a very particular west coast world view.  It is easy – perhaps inevitable – that eyes glaze over a bit on the way through, as yet another slide about yet another implausibly named company shows a chart rocketing to the near vertical. So rather than attempt any kind of summary, here are four slides which caught my attention.

There is an elegant simplicity about this chart of global internet users, delivering a powerful message that more than half the world’s population is now online, a proportion which has doubled in the last ten years.
Advertising moves to where people spend their time, with alignment of the two much stronger in 2018 than 2010. Though even after all that, print media get more than their ‘fair share’. Even ignoring the advertising dimension, the shift in how time and attention are spent is a dramatic story in itself.
This chart stands out from the crowd, if only for being speculation rather than quantification. There’s an argument to be had about the slope and relative position of all the lines on the chart. Is the rate of change of technology increasing relentlessly? Is it already outstripping human adaptability and is the gap going to get relentlessly bigger? And most fundamentally, to whatever extent the picture as a whole captures something real, is it describing what happens to be or what necessarily must be?
And this chart is a great – though in this case rather unsubtle – example of a local perspective being treated as universal. The descriptions and comparisons in table aren’t wrong (though some are a little tendentious), but the red amber green colouring gives a pretty unambiguous message about who is to be seen as getting it right.

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