The Double Diamond, 15 years on…

Cat Drew – Design Council

The double diamond is simple, elegant and intuitive – so much so that is has the feel of something which must always have existed, of being so well designed that it doesn’t feel designed at all. But of course the double diamond is as it is precisely because it is the result of design processes as well as a tool in many, many more.

It comes as a slight shock to be discover that it took form only 15 years ago, not least because if I were asked when I first became aware of it, I would have guessed longer ago than that, perhaps because I came to it from established ideas around divergent and convergent thinking. But it’s a good moment to step back and reflect on those 15 years and the value and variety the double diamond has offered.

Even better, it’s an invitation to look forward, to recognise that the double diamond has constantly evolved and mutated and that it will and should continue to do so – so if you have a double diamond story to tell or a double diamond prediction to make, this is the place to share it.

 

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