It’s a pretty safe rule of thumb that whatever Catherine Howe is thinking about now, the rest of us will stumble onto at some point in the indefinite future. So if she is over the digital transformation business, we need to wonder where the zeitgeist will manifest next.
One of the more provocative definitions of technology is ‘everything which doesn’t work yet’. Similarly, we will know that mapping as a technique and transformation as a goal have become normal when we hardly need to talk about them, any more than we talk about the mature technology which is around us and so hardly needs to be spoken about. But that, as this post starts to explore, merely clears the ground for deeper and harder questions. The search is on for a theory of change to shape the search for answers.