Sometimes things are worth reading because they pose good questions, rather than because of the answers which are offered. This may be one of those. It starts with a tweet:
It's not #digitaltransformation if you told everyone to go work from home for safety. It's not even strategy. It's a reaction. No surprise that the technology works. It's worked for years. Others already use it to do differently & different things. That's transformation
— Simon Terry (@simongterry) April 20, 2020
At one level, that’s a simple – but important – restatement of the classic analysis of technology adoption from 1989, The Dynamo and the Computer, which showed that the transition from steam to electric power in factories a century and more ago had parallels with the adoption of technology-supported working practices today: the benefit comes not from the technological breakthrough, but from the subsequent – sometimes long subsequent – transformation it supports in the way work gets done.
The suggestions made in the post for adding back transformation are sensible, but not especially radical or distinctive. But it comes into its own again at the peroration:
None of this digital transformation has anything to do with how many video images your videoconferencing platform shows on screen in meetings. What matter is how organisations and individuals work, learn and adapt. The real value is not to work on digital tools. The value creation occurs when we work, learn and adapt in new ways.