Language is the most powerful thing humans have ever invented, a tool of almost infinite power and flexibility. And in organisations, we tend to discard large parts of that power, falling into the trap of thinking that making communication arid and impersonal is somehow to demonstrate objectivity. It’s probably not a coincidence that as more mechanical models of organisations and change give way to more fluid and organic ones, recognition of the power of story telling is making a parallel resurgence. Telling each other stories is how humans share our understanding of the world, our thoughts, and our aspirations for a better future.
This short post is a celebration of the power of narrative, building towards the powerful claim that
Storytelling and the power of narrative is actually the most advanced technology we have.