“Digital” is a powerful word, and that very power makes it vulnerable to mission creep. Slapping digital on the front of more or less anything makes it better – until we get to the point where that impedes understanding rather than adding to it. In some ways the digitalness of digital is the least interesting thing about it.
Citizens Advice is a place where smart thinking, leading to smart doing, has been going on for quite a while now. This post records the inflection point they have reached, recognising that the entanglement of digital and online risks getting in the way of what actually matters, which is delivering the services people need, in the way they are best able to receive them.