At GDS’s Sprint 18 last week, the team from the Land Registry presenting their work on online registration of mortgage deeds made an arresting statement: while they could provide instant confirmation that a transaction had been successful, their customers expected there to be some processing time, and were much more reassured by a short delay while the system supposedly updated itself.
That prompted the re-circulation of this thoughtful post from a year ago. If you want to be pretentious you could say it’s about the ethics of form design. If you want to be pragmatic, you could say it’s about how to stick to the rule of thumb that users should only be asked the questions which are necessary to move the service on while also meeting their need for a sense of closure and completeness.
The post rather neatly resolves the tension – and makes an important point in its own right – by recognising that people have emotional as well as transactional needs, even of something as apparently straightforward as a simple form. That can result in a situation where a service can be made better by being less honest, which is not a comfortable place to be. Lots of good food for thought even for – perhaps especially for – those of us who don’t design forms for a living.