Sometimes a simple tweet says all there is to say. Though in this case it’s well worth reading the replies as well.
The main stages of resistance to / adoption of new things:
1 Ignore it
2 Ridicule it and the horse it rode in on
3 Say yes, but do nothing at all differently
4 'Comply' (maliciously)
5 Openly attack it
6 Claim it as your own idea that you had ages ago and have always believed in— Janet Hughes (@JanetHughes) May 17, 2018