What counts as good strategy – and good strategy making – is a subject of endless debate, up to and including the limit argument that having a strategy at all is a sign of failure. This post is a good reminder to people with strategy in their job titles (and blog titles) that clarity and direction are not the only characteristics of a good strategy. It’s always possible to write a pithy description of an organisation’s future, but being easy doesn’t necessarily make it the best approach. Strategies can emerge from below, they don’t have to be imposed from above.
Strategies grow initially like weeds in a garden; they don’t need to be cultivated like tomatoes in a hothouse