Fading out the Echo of Consumer Protection: An empirical study at the intersection of data protection and trade secrets

Guido Noto La Diega

This is by way of a footnote to the previous post – a bit more detail on one small part of the enormous ecosystem described there.

If you buy an Amazon Echo then, partly depending on what you intend to do with it, you may be required to accept 17 different contracts, amounting to close to 50,000 words, not very far short of the length of a novel. You will also be deemed to be monitoring them all for any changes, and to have accepted any such changes by default.

That may be extreme in length and complexity, but the basic approach has become normal to the point of invisibility. That raises a question about the reasonableness of Amazon’s approach. But it raises a much more important question about our wider approach to merging new technologies into existing social, cultural and legal constructs. This suggests, to put it mildly, that there is room for improvement.

(note that the link is to a conference agenda page rather than directly to the presentation, as that is a 100Mb download, but if needed this is the direct link)

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