The fact that new technologies can destroy jobs (even if they can enable the creation of others) is almost universally discussed as a problem for the workers concerned. That doesn’t always mean that those affected are abandoned – there is recognition that governments have a role in retraining or providing other forms of support, up to and perhaps including a universal basic income – but it does mean that the component of the wider system which is expected to deal with the negative consequences is the affected worker. In the modern corporate era focused above all on shareholder value, companies necessarily do everything they can to minimise employment costs. But that is a political choice, not a force of nature (as a report from the White House recognised last year).
That framing of the issue is so deep rooted as to be almost invisible – this post brings it to light in order to challenge its assumptions: what can be done and should be done to sustain the demand for labour, and what implications does that have for the role and purpose of employing organisations?