Day: 16 February 2021
CDO Chat – Kit Collingwood
Kit Collingwood and Dave Briggs
This video conversation is modestly billed as a CDO chat, but is actually a master class in strategy development and application. The approach is deceptively simple. Two people who bring both depth of experience and thoughtful reflection range over everything from rapid mobilisation in the face of a pandemic, through the vital importance of using data effectively, the challenges of dealing with dominant vendors, creating a team with the right balance of expertise and humility, and giving that team the support to design and build services which meet the needs of people outside and inside the organisation,
But what makes all that good strategic watching is the place of the strategy itself in bringing coherence and setting direction. Kit makes a powerful case for the place of simplicity and humility in strategy. This is strategy not as grand vision or teetering on the cutting edge of technological innovation, but as a clear exposition of things which need to work well and the steps to be taken to make that happen. Beyond that, it is a mechanism to bring focus to accountability, which is perhaps the greatest strength of this approach.
Kit claims in passing to possess but not to have read Rumelt’s Good Strategy/Bad Strategy. Similar ways of framing and addressing strategic questions are though apparent in her approach, which perfectly embodies his three characteristics of a good strategy.