Alix Dunn – Medium
One of the unavoidable problems in curating a site like Strategic Reading is that lots of the posts and articles end up slightly blurring into one another. That’s a good thing in many ways: ideas build on each other, views of the world coalesce, but it can sometimes feel as though there isn’t much really new thinking.
This post is different. It is deliberately disruptive and challenging and provides some useful insights into a problem which has existed for a long time, but has been largely overlooked. What counts as the right kind of knowledge to understand and use technology effectively? It isn’t in itself technical knowledge – telling everybody to learn to code is no more effective than addressing transport management problems through the medium of car maintenance classes. And it isn’t stepping away, leaving such issues to the priesthood of the initiated. The limitations of that model are increasingly obvious in a world where big companies refuse to acknowledge or understand the sociology of technology.
The answer suggested here is something called ‘technical intuition’ (which is a slightly odd label, since it’s about being knowledgeable rather than intuitive), which allows people who are not technically expert to imagine, to inquire, to decide and to demand. That’s then brought to life in an example about an individual deciding whether to sign up for a supermarket loyalty card. That’s fair enough in its own terms. Personal understanding of the implications of technology related decisions is really important (and closely related to what Rachel Coldicutt calls digital understanding).
But that leaves us with two essential questions, which are left implied but not addressed. The first is where this intuition is to come from. If it is a body of knowledge, how is it to be assembled, conveyed and absorbed – all of which are preconditions to its being acted on. The second is how it then scales and aggregates – both in terms of where the social (as opposed to individual) acceptability of loyalty cards comes from, and, very differently, how that leads to confidence in other kinds of decision making. What is the technical intuition we should expect supermarket executives to display in designing loyalty cards in the first place? And in some ways, that is the most important question of all.